why should you use inbound marketing?

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why should you use inbound marketing?

why should you use inbound marketing?

 

First, what is inbound marketing?

inbound marketing is about creating marketing that people love and empowering potential customers.

Inbound Marketing = Content + Context

  • content is the message your inbound strategy delivers.
  • context is who are you creating content for? ( your persona)

The Four inbound marketing action:


1.    Attract: new visitors by using important tools to attract: blogging - SEO - social publishing.

2.    Convert: visitors into leads by gathering their contact information by offering them something in return like eBook.

3.    Close: transform your leads into customers by using CRM and email marketing.

4.    Delight: tools used to delight customers include: surveys and social monitoring.

For more information: Click Here

 

So, why should you use inbound marketing?

  • An increase in web traffic.
  • An increase in leads.
  • Improved sales-ready leads.
  • Inbound build trust.